Thursday, July 29, 2010

Inventory of in-school internship

Using winter and summer vacations to the internship work experience, to increase the weight to find a job, many students spend the holiday commonly used in practice. However, do not enter the community college students in this area there are still many blind, and now the school is not responsible for the students generally recommended practice, and because in fact the equivalent of finding a practical unit to find a job, which is still in school for in the students is not an easy task, but also easy to walk into a lot of errors. Today we talk about when looking for internships often encountered problems, and some units of the recommended practice.

Looking for internship units should avoid the errors

Now there are small businesses taking advantage of the domestic cold summer vacation, students want to practice using the psychological attempt to hi-tech one, and some at low cost to students engaged in physical labor, and even tried to pull students into the pyramid schemes and other illegal situation. Also remember when I was in college in a semester, many students are excitedly went to a practice training course is to provide a summer internship, the results of the summer, providing a so-called internship turned out to be selling phone cards, only 10% of each commission, no base salary! After a summer vacation, students who have not the slightest gain, but also pay into the time and money.

Here to remind you that regular companies will recruit interns in the provision of job descriptions in detail the information, practice time, place, remuneration, etc., income is not very high but the instructions are clear, and induction time and intern internship contract signed an agreement or practice; while those units may be an attempt to provide a large number in the previous "enthusiastic" services, such as pre-job training or something, but generally the work of the key issues are vague. Looking for internship units, should pay attention to try to find a foreign-funded enterprises or state-owned enterprises and other units of high reputation, well-known private enterprises can also be considered. Do not make their fortune delusion practice can guarantee security, and can learn useful knowledge, is you need to concern.

Recommended Practice Unit

According to the author's experience is for everyone to some of the practical units, and describes their characteristics and application of the student body. The following fact gives two typical examples, one for low-grade students and another for graduating senior students.

KFC, McDonald's, I'm not kidding, do not look down on our usual gathering of, or take a walk on the way yangkeng Western fast-food chain, and their popularity can be no better than Microsoft's poor. In addition, from KFC, McDonald's training staff made the team spirit is absolutely first class, the management of these fast food restaurants because of high efficiency and collaboration are written into the MBA or related materials. And this kind of work from a low, easy to operate, does not require highly specialized knowledge, it is suitable for a variety of professional non-graduating students in the school summer internship in the winter.

From previous years, around the KFC, McDonald's were the local college students to provide long holiday intern positions are generally fast-food sales, but also practice manager. Recruitment of fast food shops will usually posted posters, student card holders can go to candidates. They also need an internship job interview, internship opportunities to acquire such a number of requirements: First, the clearance of Putonghua, which is determined by the nature of jobs, a dialect may delay the mouth do not say things will be as fast food restaurants a laughing stock. As you may encounter foreign guests, so English is usually good students is a priority; second, requires a strong sense of teamwork, it is mainly carried out in the interview, usually with a questionnaire and talk way to understand the candidate's team spirit level; third, looks to be decent, at least not scare away customers. Usually during the internship period, hours worked 4 hours per day, per hour pay 5 yuan, depending on the frequency and specific provisions of store may be the work of different meals, treatment practice can be fairly good.

Microsoft, Google, IBM, Oracle, Cisco

And compared on a set of practical units, is not some daunting? Do not worry, although the fame of these big foreign companies, but given the talent he had no airs, they can not let any opportunity to capture the horse Maxima. These enterprises are carried out each winter and summer internship program on campus, the main purpose of the talent reserves. But with KFC, McDonald's is different is that the main aim of these enterprises is the senior students in school. Although access to these companies who finally developed into IT industry, almost all people, but these foreign companies do not care in the selection interns professional students now learn, but Chinese and the potential and the overall quality, such as thinking, learning potential and team spirit. Practice in the treatment of these companies is relatively good, and some companies even swept the board and lodging during the training interns and transport. Also, if the course of the internship will give the company a good impression, you usually work after graduation also have protection. These companies before the advent of each holiday will be posted on their Web site to participate in its special part to illustrate the specific methods of internship program, graduates can not afford to miss this opportunity.

How to find other practice units

Perhaps more practical unit is not going to satisfy your appetite, or you miss, how to find a formal and can exercise their training unit? Have many: Personnel belonging to people around the market consultation, or visit the website View intern recruiting talent market information, as well as practical bases for information; to credit a higher recruitment of large commercial networks (such as 51job) pay attention to all Campus Intern Program (generally special section), annual leave early will have a lot of well-known foreign and state-owned enterprises, published in the online advertising internship program to find the unit after contact as required with the practice and go through formalities; In addition some schools Some internship contract unit, or directly to the school counseling.

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Thursday, July 15, 2010

Baidu statistics the first to experience: the promotion of impact assessment papers

1, view the overall flow profile

Key considerations: the general effect of the recent assessment of the overall promotion.

The first step in using Baidu statistics should see the statistical overview of course, it is mainly to the recent site to your overall performance in the flows to their overall condition of a rate.

Traffic trends report: roughly determine the effect of the recent promotion of

Visits: visitors opened the website page for complete access to the number of labels by the end of the page before installing the access of code statistics.

Number of visitors: in one day, to visit your site independent IP number.

Number of new visitors: one day visit your site the first time the different users. If your site has multiple domain names, access different domain can be considered a new visitor to the same user.

Views: the PV, that is repeated on the same page here that is into the total.

Average visit length: Average per-visit the site when the long stay, the total length of visit / visits.

Average access pages: the average number of pages viewed per visit, page views / visits.

Single page visit rate / multi-page access rate: visit a page / several pages from the site visits to the percentage of the total number of visits.

Coaching: Suppose you have recently taken a series of measures to promote the website, you can use traffic statistics to assess the overall effectiveness Recently promoted. Suppose the average visit length, the average number of pages visited growth, that the content of your site attractive to visitors is increasing; assuming that the new growth in visitor numbers to prove your recent promotion of the development of new user may be useful.

2, concerned about the visit of

Key considerations: on the different types of promotional tools for an assessment of the effects have generally.

Into the "source of" following "the source type of report", where you can see that the main source of Web traffic, the general principal is: direct, search engines, other sites.

Traffic Sources report: consideration of the effect of different promotional tools

Click on the "other sites" which can further see how to bring traffic to your website the most.

Coaching: Suppose your site traffic, the "direct" more loyal visitors that your site more, we have to remember the name or add favorites; assume that the statistics come from some other site traffic more You can increase the awareness of co-operation with these sites.

3, analysis of search engine keywords

Key considerations: concern about the search engine traffic to your site contribution.

Switch to the "source of search engine report" page, where you can see from Baidu, Google and other search engine traffic statistics.

The search engines bring traffic to your site comparison

Coaching: from here to know which search engine traffic to your website to help the most, since you can increase the search engine's attention; if you have to do search engine promotion, search engine attention to the corresponding data, to judge and the effects can be roughly .

Click each name for each search engine, you can see the details of search engine traffic, from which key words, respectively by the number of traffic.

Baidu search traffic to the site situation, in which "psp2000 game downloads" into the "flow of the King"

Coaching: focus keyword traffic situation can be analyzed by the habits of your site users to help in the search for targeted promotional efforts, put in key words to choose; and see each keyword in each search engine visits, you can further study the differences among the various search engines.

4, concerned about the conversion rate

Key considerations: For the most important consideration and the effects of the standard, you can see traffic on the real value you bring.

For the promotion of the assessment results, "conversion rate" is one of the most important indicators. If the conversion rate is low, but the volume is high, that many of your site's traffic flow is not valid, the effect of promotion is open to question. How, then, consider the conversion rate?

Must first transform goal setting, open the setup interface, click on "Create target", assuming that your website is a simple business official website, I hope more through official website of the "Contact Us" page to find your phone, that goal setting as follows:

In the "Step 1" fill in the site URL, in the "target" to complete a "Contact Us" page of the URL. And fill out each time such a transformation may be the benefits for you and your expected conversion rate.


For the same site, there are a lot of the transformation can set goals, in addition to contact you outside, such as completing the registration, submit orders, to complete the transaction, message interaction. And for different operating cycles, such a goal is change, such as construction sites early goal is to bring more new traffic, but then increase registration rates, contact rates, turnover rates.

Set up a variety of goals, you will be on track to achieve these objectives, and to assess the effect of your promotion. Tracking approach is simple.

Mode 1: overview of transformation conditions. Click to view the "transformation of the trend report" Here are all the way to the promotion of the conversion rate.

Conversion rate can be directly monitored through the promotion of input-output ratio

Mode 2: Understanding the Transformation of Baidu situation. For Baidu to promote clients, concerned about the effect of this approach to promote the most important factor here. Click to view the "Transformation of Baidu Report", where not only the statistics of the traffic situation, there are times on the conversion, conversion rate, traffic, consumption, income, profits and return on investment statistics, etc., which can be a direct reflection of your promotional investment output ratio.

Comments: The company web site, its traffic is often not big, so in particular, need careful analysis to find key traffic sources, and has targeted to consolidate strengths and strengthen weaknesses. Baidu statistics in this regard a large number of parameters, statistical items to measure, truly quantify the effect of your promotion.

For the conversion rate, you have to do is set the goals as much as possible, and be monitored, and the effects can be objectively considered.

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